Born in Innovation.
We exist to create radical change for good.
In the lives of our customers, and for the sake of the planet.
How we got here
After a back injury in the 90's, our CEO Mike Baker found relief using prescription orthotics, but couldn't believe how much they cost. Mike set out to create an insole that would give premium support for every activity and situation, at an affordable cost. In 2001, Mike launched SOLE in Vancouver, Canada.
Caring for people.
Physical and mental health start from the ground up.
Pain relief
We work to help our customers live pain-free and in comfort; to live without limitations and realize the full potential of their physical performance. SOLE footbeds and sandals provide pain relief and comfort that customers call 'life-changing'. Whether it's helping someone with plantar fasciitis start their day without pain, or helping people work long days on their feet in comfort, improving our customers' quality of life is at the core of all we do.
Backed by science
Our award-winning SOLE Signature Supportive Shape is based on thousands of foot scans and extensive clinical research. That's how we created products that are proven to reduce strain without controlling your natural movement. It's this commitment to respecting your body's biomechanics that makes us the first choice of elite runners, skiers, mountaineers and explorers.
Impact for planet.
We have a responsibility to consider our environmental impact in everything we do.
We're mad about cork
We've been hooked on natural cork since we first learned about its incredible sustainability. In 2008 we launched ReCORK to collect and recycle wine corks. We then spent thousands of hours pioneering a whole new process for recycling natural cork, to create something that others had only dreamed of: a material with all the useful characteristics of petroleum based foams and plastics, but none of the environmental impact.
Carbon impact labeling
Every purchase has a carbon impact, and customers deserve the information they need to make informed purchasing decisions. In 2021 we launched CO2negative, an initiative to provide and advocate for carbon labeling of consumer products. SOLE products that are CO2negative Certified Carbon Negative remove more carbon from the atmosphere than they add, thanks to the carbon trapping power of cork.
Caring for communities.
We're committed to giving back to the communities that support us.
Giving back
Giving back is fundamental to who we are and we work every day to create positive change in the lives of others. We aim to make a meaningful difference in our communities through charitable donations, a partnership with Soles4Souls, employee volunteering and spearheading Brands For Better.
Brands for Better
We launched the Brands for Better Foundation to show what's possible when businesses come together to do good for their community. Brands for Better is a volunteer-driven not-for-profit on a mission to bring measurable positive impact to our hometown of Vancouver, Canada.
The Lightest Tread Podcast
We're constantly inspired by an amazing community of athletes, advocates, adventurers and people who really know feet! Our podcast, The Lightest Tread, features the wisdom and enthusiasm of these people, captured in casual conversation.
Our Blog
A place to showcase people profiles, company culture, and new releases; our blog is also a platform for sharing information and education on some of our more complicated challenges. Get to grips with what we're all about on The Lightest Tread blog.