The Lightest Tread Podcast Episode 1: Mike Baker
SOLE, ReCORK and CO2negative founder and CEO Mike Baker chats all things SOLE and sustainability in the lead-up to Earth Day
In this very first episode of the The Lightest Tread podcast, Paul Maughan-Brown chats to SOLE, ReCORK and CO2negative founder and CEO Mike Baker about his personal journey revolutionizing sustainability in the footwear industry.
We hear about the lake house floor that inspired natural wine cork recycling program ReCORK, what it took to maintain focus and dedication to an ideal over 14 years of driving the program, and what's in store for SOLE and ReCORK moving forward. We also hear about the launch of CO2negative to offer a way of empowering people to take control of their own climate impact, and discuss other ways of preventing oneself from becoming overwhelmed and staying optimistic and hopeful in the face of the climate crisis.
00:01 Small talk and mask burning anecdote
06:15 Background recap of where SOLE is in terms of sustainable initiatives
13:20 Almost 130 million wine corks collected by ReCORK for recycling
16:00 ReCORK Recycled Cork breakthrough material
18:20 Earth Day Everyday and how it applies specifically to SOLE and ReCORK
20:15 What has kept Mike so motivated and dedicated to an ideal for so long
23:56 The story of the inspirational lake house floor
31:36 We have a natural affinity to cork
33:50 New packaging! Check out this article on our new packaging.
36:25 Sustainability in the outdoor industry
39:00 The role of for-profit corporations in driving sustainable innovation
45:30 Grow economic wealth world wide to reduce impact
46:20 A world of completely clean energy in our lifetime
50:05 We're not done yet
52:45 Generating a completely closed-loop production system
56:00 CO2negative as a tool to fight the feeling of being overwhelmed by climate change
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